Sunday 14 November 2010

Research & Planning: Tempo

I chose to analyse how the tempo of a song affects the amount of shots in a music video to help with the production of my own.



Firstly I looked at indie band Bloc Party and their song "Helicopter." The song has a fast tempo which is amplified in the amount of shots - in the first minute there were 107 cuts making it have an average of two shots per second.




The number of shots in a folk video however are quite the opposite. Laura Marling's "New Romantic" has a much slower tempo, which the shot types cohere to in their long lengths and stillness. I counted 14 shots in one minute of the video meaning there was an average of a shot every 2.5 seconds.


However the folk song my partner and I have chosen is a slightly more upbeat folk song and so  there should be on average a shot per second. This is because our video will contain both stop motion shots and a dramatic increase of shots at the crecendo of the video as well as the slow, scenic shots dotted throughout the video.

Both examples of how the amount of shots in a video reflects the tempo cohere to Goodwin's theory of a music video matching the lyrics to the visuals.

 Though our animatic only contains a rough idea of the shots and timing , this further research has helped me understand where it's neccessary for us to take our time in the video and where we can afford or it would look more effective to speed up. The establishing shots of the video are an example of where it's neccessary for the video to have a slow editing pace, allowing both the character and the audience to take in the surroundings not only so we understand the scene but also to emphasize the scenic environment which is common in folk videos. As the tempo of the track increases, so will the editing and this will also gradually incorporate the second narrative of the car journey. This second storyline with be flickered in before being shown fully, as though the first narrative was overwriting the second on a home video camera.



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